The internet is a primary platform for advertising as more consumers use online to access content. Rights holders, investors, advertisers, media owners all need robust, reliable ways to measure performance and benchmark themselves against best practice for trading online advertising. This is where JICWEBS comes in.
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.
JICWEBS Ltd (by guarantee). Registered in England, Number 10353187. Registered Office: Eversheds House, 70 Great Bridgewater Street, Manchester, United Kingdom, M1 5ES