Digital Consultant, IPA
Nigel originally joined the IPA as a digital consultant in 2003.He runs IPA Digital on behalf of specialist agencies and specialist divisions of more established agencies. It seeks to raise the digital standard most notably by improving the creativity, accountability and integration of interactive advertising and marketing.
Nigel is responsible for representing the digital community within IPA membership and being the first point of contact on all digital matters. Quoted regularly in the marketing trade press, Nigel also represents agency interests on a number of key industry bodies including the Board of ABC.