Research Director, IPA
Lynne Robinson is the Research Director of the IPA - the trade association for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry
media research contracts. (ie. BARB, NRS, JICREG, ABC, RAJAR, POSTAR, UKOM, JICWEBS and JICPOPS) at both board and technical levels.
Lynne is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, multi- media channel planner. TouchPoints has just published its fourth study in the UK and has just been launched in the US.
Lynne began her career at J. Walter Thompson and was the Media Research Director of Leo Burnett prior to joining the IPA.
Lynne is a frequent speaker at conferences and seminars around the world. She is a past chairman of the UK Media Research Group.