JICWEBS purpose is to ensure independent development and industry ownership of standards to support best practice for online ad trading. It is important is that advertisers have transparency and trust through verification that principles have been applied. Advertisers, agencies and media owners can then be confident that they are basing their commercial decisions on an internationally recognised benchmark of transparency.
Verifying processes to increase brand safety online
The rise of real-time bidding (RTB) and, especially, impression-level targeting has had a significant impact on the online advertising trading process. JICWEBS was quick to recognise the need for industry wide, industry agreed, principles to secure a safer environment for online advertising placement.