The document below contains the Reporting Standards for AV and Ad Web Traffic.
AV / Ad Web TrafficOther Web Traffic metrics referred to and not listed in the appendix of the above document are the responsibility of ABC. To view these please visit the ABC Standards website.
Reporting Groups provide a forum for the industry to come together to discuss current priorities and make recommendations to facilitate the ad trading process
JICWEBS reviews priorities and recommendations from the Reporting Groups. Once approved JICWEBS standards become industry agreed principles for measurement and best practice
JICWEBS recommends certification to demonstrate that data and practices meet industry standards