JICWEBS approves industry principles aimed at growing safer online ad placement
17th December 2013: JICWEBS has approved principles aimed at growing safer online ad placement.
The trading principles put forward by the Digital Trading Standards Group (DTSG) which includes operators from right across the digital advertising ecosystem; Advertisers, Agencies, Agency Trading Desks (ATD’s), Demand Side Platforms (DSP’s), Ad Exchanges (AdX’s), Supply Side Platforms (SSPs) and Publishers, who are all active within the network space.
The DTSG, which is facilitated by ABC, has been meeting regularly since 2012, put forward the UK Good Practice principles to JICWEBS. These new trading principles effectively signal the evolution of the current IASH code, ensuring that best practice for online trading keeps in step with developments in trading methods.