Latest Viewability Update
The next ABC Viewability report, based on our updated Viewability Product Principles (version 2) announced on 25th June, will be released in the coming weeks.
A number of vendors are currently working towards certification against these new Principles, with the intention of including their results in this report.
Viewability remains an important subject for our industry, in particular for advertising agencies and their clients.
JICWEBS looks forward to ABC publishing this report and thanks all parties for working hard to support such an important initiative for our industry.