Because the industry is constantly changing our standards are constantly evolving to ensure they keep pace with industry needs. Our standards are at the forefront of digital measurement and best practice, helping to raise standards and ensure decision makers have access to comparable, credible and transparent information.
Here you can find news about the latest standards approved by JICWEBS.
Minimising Risk of Digital Display Advertising Misplacement
Real progress in improving brand safety demonstrated in the JICWEBS Progress Report issued 24th February 2015.
The organisations here are signatories to the JICWEBS/DTSG UK Good Practice Principles, which relate to UK digital ad trading.
When an organisation has had their policies and processes independently verified they will be issued with a seal and certificate. In some cases, companies have had their policies verified against the IPA and ISBA brand safety initiative that preceded the DTSG Good Practice Principles.
JICWEBS approves industry principles aimed at growing safer online ad placement
17th December 2013: JICWEBS has approved principles aimed at growing safer online ad placement.
The trading principles put forward by the Digital Trading Standards Group (DTSG) which includes operators from right across the digital advertising ecosystem; Advertisers, Agencies, Agency Trading Desks (ATD’s), Demand Side Platforms (DSP’s), Ad Exchanges (AdX’s), Supply Side Platforms (SSPs) and Publishers, who are all active within the network space.
The DTSG, which is facilitated by ABC, has been meeting regularly since 2012, put forward the UK Good Practice principles to JICWEBS. These new trading principles effectively signal the evolution of the current IASH code, ensuring that best practice for online trading keeps in step with developments in trading methods.
New app traffic metrics support industry developments
ABC has today announced the launch of new metrics, agreed by JICWEBS, to measure and evaluate online app activity. These new metrics, follow dialogue with media owners and media buyers, deliver increased options for reporting traffic driven through apps. These changes offer greater transparency to the market, making it easier for publishers and advertisers to access vital information on reach and consumer engagement for this new channel.