Online Ad Anti-Fraud
Good Practice Principles for Reducing Risk to Exposure to Ad Fraud
JICWEBS has published the following Good Practice Principles against which companies, such as publishers, agencies and ad tech providers, can be verified to confirm their processes reduce the risk of ad fraud.
Certification scheme – registration for companies
Companies, such as publishers, agencies and ad tech providers can now sign up to have their policies and processes, which reduce the risk of exposure to ad fraud, independently verified. View press release for more information.
After registering, each company that opts for publicity will be listed on the JICWEBS website as a signatory to the Anti-Fraud Good Practice Principles. Within six months of listing they must have their policies and processes verified by a JICWEBS approved Verification Provider.
JICWEBS subscriber and fees information
Approved Verification Providers
The organisations approved by JICWEBS as Verification Providers for the Anti-Fraud scheme are:
Good Practice Principles View release (issued May 2016)
UK Traffic Taxonomy for Digital Display Advertising (issued October 2015)
Traffic Fraud: best practices for Reducing Risk to Exposure (issued June 2015)