Website Traffic Standards

Our website traffic standards cover metrics for site-centric, census based audience reach, frequency and activity levels including the use of advertising on electronic media.

Title	Modified Date
B1 Data Logging	14 September 2012
B2 Data Filtering and Exclusions	14 September 2012
B3 Certification	14 September 2012
B4 AV Metrics - IPTV (BMWG)	17 September 2012
X1.0 Metric Definitions	14 September 2012
X1.1 Browser Metrics (Reach)	07 September 2012
X1.2 Impression Metrics (Volume)	07 September 2012
X1.3 Other Inventory Metrics (Volume)	07 September 2012
X1.4 Visit and Duration Metrics (Frequency)	07 September 2012
X1.5 Click Metrics (Interaction)	07 September 2012
X1.6 Chat Metrics (non-HTML)	07 September 2012
X1.7 Geographical IP-based metrics	07 September 2012
X1.8 Application (APP) Metrics	07 September 2012

Debate

Reporting Groups provide a forum for the industry to come together to discuss current priorities and make recommendations to facilitate the ad trading process

Define

JICWEBS reviews priorities and recommendations from the Reporting Groups. Once approved JICWEBS standards become industry agreed principles for measurement and best practice

Deliver

JICWEBS recommends certification to demonstrate that data and practices meet industry standards