Month: October 2018

Giant step forward in the fight against Online Ad Fraud

UK and US unite behind one industry standard London & New York– 23rd October 2018. The UK is one giant step closer to tackling online ad fraud today as the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) announce the next stage in their partnership, with the adoption of the TAG ‘Certified Against Fraud’ programme in...

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The Guardian achieves JICWEBS’ brand safety certification

London – 3rd October 2018. National news publisher The Guardian has achieved brand safety certification from JICWEBS – the independent UK cross industry body that sets best practice and standards for trusted online ad trading. The certification was independently verified by ABC who audited The Guardian’s processes to show how they met JICWEBS’ guidelines to reduce the risk of ads...

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