Month: January 2019

FIRST ANALYSIS OF EUROPEAN ANTI-FRAUD EFFORTS SHOWS 94 PERCENT FRAUD REDUCTION IN TAG CERTIFIED CHANNELS

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards Washington, DC & London, UK – January 8, 2019 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released the first analysis of the effectiveness of ongoing industry anti-fraud efforts...

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