Month: May 2019

JICWEBS urges media industry to join blockchain pilot to boost trust and efficiency in digital advertising

Industry bodies join forces to evaluate the benefits of blockchain and Distributed Ledger Technology (DLT) on the transparency and trust issues around the digital advertising supply chain JICWEBS, the UK digital ad trading standards body, is asking advertisers, media owners and other parties involved in digital advertising to support a pilot project which will evaluate how blockchain, or DLT (Distributed...

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