Month: July 2019

JICWEBS Town Hall 2019: How to be responsible!

We hosted our 2019 Town Hall meeting on 16th July at Google HQ in London. The meeting was aimed at JICWEBS’ responsible officers and key contacts – people within our subscriber organisations who are responsible for the challenges we’re tackling – brand safety, ad fraud and viewability. We had a great turn out and were really pleased with how involved...

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First participants announced in JICWEBS blockchain pilot, aiming to increase trust and transparency in digital advertising

London 16th July 2019: JICWEBS Ltd – the cross-industry body who define standards and best practice for digital advertising – today announced the first participants in their pilot project which will evaluate how blockchain or Distributed Ledger Technology (DLT) – can help to resolve the trust, transparency and inefficiency problems the digital advertising industry is facing. Nestlé, McDonald’s and Virgin...

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Facebook – JICWEBS DTSG and IAB Gold Standard Certification Update July 2019

In July 2018, Facebook signed up with JICWEBS and began the audit process to certify Instagram and Facebook to the DTSG Good Practice Principles. In January 2019, Facebook was granted an extension to submit its report due to the size and complexity of the audits. Facebook’s feed-based media platform, accompanied by its use of AI posed new challenges. JICWEBS and...

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