Month: July 2019

First participants announced in JICWEBS blockchain pilot, aiming to increase trust and transparency in digital advertising

London 16th July 2019: JICWEBS Ltd – the cross-industry body who define standards and best practice for digital advertising – today announced the first participants in their pilot project which will evaluate how blockchain or Distributed Ledger Technology (DLT) – can help to resolve the trust, transparency and inefficiency problems the digital advertising industry is facing. Nestlé, McDonald’s and Virgin...

Read more

Facebook – JICWEBS DTSG and IAB Gold Standard Certification Update July 2019

In July 2018, Facebook signed up with JICWEBS and began the audit process to certify Instagram and Facebook to the DTSG Good Practice Principles. In January 2019, Facebook was granted an extension to submit its report due to the size and complexity of the audits. Facebook’s feed-based media platform, accompanied by its use of AI posed new challenges. JICWEBS and...

Read more