Month: November 2019

Further participants confirmed in JICWEBS’ cross-industry blockchain pilot, aiming to increase trust and transparency in digital advertising

London – 12th Nov 2019: JICWEBS Ltd – the cross-industry committee who define standards and best practice for digital advertising – today confirmed additional participants in their pilot project which evaluates how blockchain or Distributed Ledger Technology (DLT) – can contribute to resolve the trust, transparency and inefficiency problems the digital advertising industry is facing. Five major advertisers and their...

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