How We Work
JICWEBS set standards that companies can be independently verified to. Companies that register with JICWEBS and become signatories can then be independently verified to show how they meet these standards. Once verified they’ll received JICWEBS certification.
JICWEBS Standards are constantly evolving to keep pace with the needs of the industry.
Standards Groups
An important part of what we do is to consult with the wider industry about what they believe the standards should contain. We get guidance and recommendations from across the industry through the standards groups. These groups meet throughout the year and each one has its own objective area of specialist interest – for example the DTSG Brand Safety group specifically looks at Good Practice and Standards around keeping brands safe online. The groups meet to debate and discuss the issues affecting the industry and make recommendations to the JICWEBS Standards Board as to how the standards could evolve.
Each group has a specific remit, and a structure designed to draw from a representative cross-section of the industry. These representatives each hold a seat on one of the groups to ensure that the guidance we receive from the industry is balanced according to its diverse needs. You can see the terms of reference documents for each group below– these give more information on the objectives, scope and membership:
Viewable Impressions Commercial Group Terms of Reference
Anti Fraud Commercial Group Terms of Reference
DTSG Brand Safety Commercial Group Terms of Reference
The remaining meeting dates for 2018 are:
03/10/2018 – Viewability Commercial Group, IAB
11/10/2018 – Anti-Fraud Commercial Group, IAB
17/10/2018 – Standards Board, IAB
20/11/2018 – Brand Safety (DTSG) Commercial Group, IPA
Any JICWEBS Signatory can raise issues relating to any group via their trade body. Non-trade body member signatories can contact JICWEBS directly.
To find out more about getting involved please contact us.
DEBATE
Industry-wide standards group meet and debate how the standards can evolve. They make proposals to JICWEBS
DEFINE
JICWEBS review the proposals and define how they can be incorporated into the standards and best practice guidance
DELIVER
Companies can be independently certified against these updated standards to bring trust and transparency to the marketplace.
Delivering Certification
To gain certification to JICWEBS standards you need to be independently verified by a JICWEBS approved verification provider:
JICWEBS approves the following verification providers.
| DTSG Brand Safety | ABC, BPA Worldwide, ePrivacy |
| Anti Fraud (Process) | ABC, BPA |
| Anti Fraud (Products) | ABC |
| Content Verification Products | ABC |
| Viewability Products | ABC |