How We Work

JICWEBS set standards that companies can be independently verified to. Companies that register with JICWEBS and become signatories can then be independently verified to show how they meet these standards. Once verified they’ll received JICWEBS certification.

JICWEBS Standards are constantly evolving to keep pace with the needs of the industry.

Standards Groups

An important part of what we do is to consult with the wider industry about what they believe the standards should contain. We get guidance and recommendations from across the industry through the standards groups. These groups meet throughout the year and each one has its own objective area of specialist interest – for example the DTSG Brand Safety group specifically looks at Good Practice and Standards around keeping brands safe online. The groups meet to debate and discuss the issues affecting the industry and make recommendations to JICWEBS as to how the standards could evolve.

Each group has its own structure and remit. To find out more about each group, please contact us.


Industry-wide standards group meet and debate how the standards can evolve. They make proposals to JICWEBS


JICWEBS review the proposals and define how they can be incorporated into the standards and best practice guidance


Companies can be independently certified against these updated standards to bring trust and transparency to the marketplace.


Delivering Certification

To gain certification to JICWEBS standards you need to be independently verified by a JICWEBS approved verification provider:

JICWEBS approves the following verification providers.

DTSG Brand Safety ABC, BPA Worldwide, ePrivacy
Anti Fraud (Process) ABC, BPA
Anti Fraud (Products) ABC
Content Verification Products ABC
Viewability Products ABC