Who We Are

JICWEBS is an independent organisation, representing all sides of the digital advertising industry.

We’re a joint industry currency, made up of the four trade bodies, the AOP, IAB, IPA and ISBA. The Joint Industry Currencies (JICs) are owned by the industry – advertisers, agencies and media owners – to provide transparent and objective audience data.


The trade bodies believe that all companies working in digital advertising should sign up with JICWEBS. This recommendation is reflected in their own initiatives, including ISBA’s media services framework, the IAB’s Gold Standard and and the AOP’s Ad Quality Charter.