Viewability

Our Viewability Best Practice Principles aim to bring clarity to the claims of Viewability products by delivering a set of industry agreed standards that companies can be certified against. These Principles apply to products reporting the opportunity to see banner and video content in a website environment (excluding mobile).

They focus on the capability of the product to measure variables of area and time when used to define the ‘opportunity to see’ content.

Viewability Best Practice Principles